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Recent Articles from Brandpoint

An innovative way to make connections: Create a unique song
(BPT) - In this era of instant communication and hyperconnected social media, you might think everyone feels connected to everyone else. Unfortunately, that's not the case. According to a new global study from LG on social connection, 68% of people find it harder to make real friends, and 1/3 reported having one or fewer meaningful connections in the past month - with 8% experiencing none at all. In the survey, 9 in 10 respondents also believe meaningful connections lead to a more optimistic outlook on life.
Via Brandpoint · August 15, 2025
How to create a healthier, more comfortable home
(BPT) - If you or someone in your household deals with allergies or asthma, you're probably already aware that allergy seasons have grown longer and more intense . While you have no control over the weather and climate issues that may be contributing to your worsening allergy symptoms, there is one area where you can help alleviate your symptoms: your home.
Via Brandpoint · August 14, 2025
One Patient's Complete Response to Investigational Cancer Therapy Sparks Hope
(BPT) - Werewolf Therapeutics' clinical trials are underway and they're already changing lives.
Via Brandpoint · August 14, 2025
Planning the ultimate deck party? 4 smart upgrades to create a standout entertaining space
(BPT) - Backyard gatherings are more popular than ever. Millennials and Gen Z are leading the charge, and the numbers back it up - searches for "dinner parties" have surged by 148%, according to Evite. Translation? Home is the new hot spot, and your backyard is prime real estate.
Via Brandpoint · August 14, 2025
Back to school: Essential tech for every student
(BPT) - From laptops to artificial intelligence, students in grade school through college rely on the latest technology every step of the way. For educators as well as their students, AI has rapidly become part of today's classroom experience.
Via Brandpoint · August 13, 2025
Walk to build community for people with alopecia areata
(BPT) - When Keira was diagnosed with alopecia areata at just 2 years old, her mother Leslie felt lost and unsure where to turn for support. "It was so isolating and lonely," said Leslie. "I felt desperate for information and a community."
Via Brandpoint · August 13, 2025
Never settle: How Jimmy's story with GPP inspires greater action and support
(BPT) - Jimmy Castillo has always welcomed new adventures. The Southern California native enjoys traveling and exploring new corners of the world. But after decades of global exploration, his most unexpected journey began close to home - in his doctor's office.
Via Brandpoint · August 12, 2025
How one company is empowering its workforce through AI-driven learning and innovation
(BPT) - In today's digital-first world, where artificial intelligence (AI) is reshaping every industry, companies face a new imperative: keep learning or risk falling behind. At Cognizant, a global technology leader with more than 335,000 employees, that challenge is being met with an innovative, future-forward response.
Via Brandpoint · August 12, 2025
[Executive Corner] webOS: Powering Our Next Growth Chapter
(BPT) - By Chris Jo, head of the webOS Platform Business Center at the LG Media Entertainment Solution Company at LG Electronics
Via Brandpoint · August 11, 2025
Twice the milestone: How dual education is empowering students
(BPT) - High school graduation is a milestone worth celebrating - but for 73 students at DeVry University Advantage Academy (DUAA), this year's ceremony marked two academic achievements. In addition to their high school diplomas, 38 students earned associate degrees in information technology and networking and 35 earned associate degrees in business management - with the vast majority completing their degrees before turning 19.
Via Brandpoint · August 11, 2025
Policies to reduce plastic waste must be done collaboratively
As the world looks to improve on all three pillars of sustainable development - economic, social and environmental - as the global population increases, countries work together to forge agreements that are meant to help end poverty, reduce waste, bridge social inequities and more. One of those efforts is a framework targeting plastic waste. These goals are extremely important; however, they also could create obstacles or do more harm than good if not developed using consensus- and systems-based approaches.
Via Brandpoint · August 12, 2025
Back to school: Best practices for cleaning professionals and administrators
(BPT) - As students, teachers and administrators return to school, creating clean learning environments is critical. Schools are heavily trafficked, densely occupied spaces with lots of potential for pathogens to spread on classroom surfaces from desks to doorknobs, leading to shared germs and missed school days. In fact, germs from bacteria and viruses lead to 189 million missed school days every year.
Via Brandpoint · August 12, 2025
New data reveals what consumers are sipping in 2025 (and why!)
(BPT) - What are you sipping these days? Americans today have endless options when it comes to beverages. Whether you prefer caffeinated or decaf, sugar or no sugar, bubbly or still, what's in your cup says more about you than you might think.
Via Brandpoint · August 12, 2025
5 easy tips to make back-to-school a breeze
(BPT) - Back-to-school season can be exciting with the anticipation of starting a new grade. However, it can be a hard transition for families after the easy days of summer. Try these five tips to make fall mornings easier.
Via Brandpoint · August 11, 2025
Healthy home cooking that’s faster than ever
(BPT) - Did you know we consume an extra 300 calories every time we eat out? Those meals add up fast, fueling chronic disease and cutting years off our lives. We know cooking at home can feel like a challenge in our fast-paced, time-crunched days, but New York Times best-selling author Dan Buettner is ready to get you back in the kitchen with recipes that are easier, faster, and more satisfying than ever.
Via Brandpoint · August 11, 2025
Millennials will spend nearly $400 on back-to-school, according to new research
(BPT) - With pencils sharpened and backpacks zipped, American families head back to school facing rising prices. New Empower research finds that 50% of Americans say back-to-school shopping is more expensive this year due to inflation and 31% report feeling stressed about these expenses.
Via Brandpoint · August 8, 2025
Taking a look back at a legacy of innovation
(BPT) - Do you love technology? Do you enjoy diving into the past of companies that broke technological barriers to create cutting-edge inventions that are now part of everyday life?
Via Brandpoint · August 8, 2025
3 ways to start a conversation with your teen about mental health and drug use
(BPT) - Talking to your teen about mental health and drug use can feel challenging - one wrong move and the conversation ends as soon as it begins. But it is possible, and taking that leap can make all the difference in your teen's life. As a parent or caregiver, it's important to understand the connection between your teen's mental health and potential for substance use. Staying connected can reduce their risk for drug use.
Via Brandpoint · August 8, 2025
6 reasons why you should read to your kindergarten-bound child
(BPT) - Is your child starting kindergarten this fall? There are many things you'll need to do before they start their education, but one task that should be at the top of your to-do list is reading.
Via Brandpoint · August 11, 2025
How to keep your jewelry safe when you're traveling
(BPT) - Love to travel, but worry about bringing special pieces of jewelry? You're not alone. According to a Jewelers Mutual ® 2025 travel study,* nearly 80% of surveyed travelers who wear jewelry while traveling choose dedicated travel pieces (or duplicates) - items selected to reduce the chance of losing expensive or sentimental items.
Via Brandpoint · August 8, 2025
Packing the perfect beach bag: 10 pharmacist-approved must-haves
(BPT) - Closing out summer with a relaxing vacay or planning a beach day? Summer may be speeding by but there's still time left for outdoor excursions and fun in the sun. Walgreens makes it easy to enjoy and prepare for sunny excursions with everything you need for your end of summer bag that's also easy on the budget - from drinks and snacks to high-performing sun care products.
Via Brandpoint · August 7, 2025
At Total Wireless, we’re in your corner every day. Others? Crickets.
(BPT) - Looking for a new phone plan? With great options for families and superior roaming in over 15 countries, Total Wireless is the clear option.
Via Brandpoint · August 6, 2025
Crayola Wants to Know This Back-to-School Season: What’s Your Favorite Color?
(BPT) - There's something energizing about the start of a new school year, especially the moment kids open fresh packs of their favorite Crayola crayons, markers, and colored pencils. These vibrant tools don't just fill pencil cases; they spark creativity, fuel imagination, and empower self-expression both in the classroom and at home. With every bold stroke and colorful doodle, kids are inspired to explore, learn, and make their mark on the world.
Via Brandpoint · August 6, 2025
How to stay healthy through all stages of pregnancy
(BPT) - The pregnancy journey can be an exciting - and sometimes overwhelming - experience for new moms-to-be. Taking steps to stay healthy and making it a priority to get care before, during and after your pregnancy can help get you and your baby off to a good start.
Via Brandpoint · August 5, 2025
Back to School Food Allergy Guide: What Parents Need to Know
(BPT) - Children spend anywhere from 800 to 1,100 hours at school each year. For those with food allergies, that time comes with added risks. From cafeteria meals to classroom snacks, the risk of a food allergy exposure is an everyday concern.
Via Brandpoint · July 31, 2025
5 ways to support your gut health for the fall season
(BPT) - As fall routines ramp up and calendars fill, it's natural to feel a little off-kilter. Transitioning from the relaxed pace of summer to the structure of a new school and work schedule can take a toll - not just on your time but also on your digestive system, too. In fact, studies show that stress can affect health through its impact on gut bacteria.
Via Brandpoint · July 31, 2025
5 essential ground rules for your child's first phone
(BPT) - Do you have a middle schooler begging for their first phone? It's not surprising given that 70% of kids get their first phone by age 12 .
Via Brandpoint · July 30, 2025
Make the most of late summer in Myrtle Beach
(BPT) - Summer's not over yet, and there's still plenty of time for you and your family to enjoy a fun, sun-soaked getaway before returning to your school and work routines. There's plenty of sunshine, comfortable ocean temperatures for swimming and balmy nights left to savor at The Beach: Myrtle Beach, South Carolina .
Via Brandpoint · July 30, 2025
How to sweeten your summer with delectable chocolate treats
(BPT) - Summer is about fun, relaxation - and savoring every moment. To make the most of your summer days, premium chocolate maker Chocolove has irresistible new flavors, a smattering of s'mores options and a decadently refreshing milkshake recipe to help you indulge.
Via Brandpoint · August 4, 2025
Bridging the Gap: New Bootcamps Help Underrepresented Founders Break Into Tech
(BPT) - In the business world, talent and tenacity are often described as the ultimate equalizers. But for many startup founders - especially those from underrepresented backgrounds - the reality is more complicated. Access to capital remains uneven. Networks that open doors to advisors, investors and early customers are often closed circles. These structural challenges can stall progress before it even begins.
Via Brandpoint · August 4, 2025
Inflation biting into dental care? Keeping teeth healthy on a budget
(BPT) - If you've been avoiding the dentist due to budget concerns, you're not alone. Economic pressures are forcing millions of Americans to delay health care, and dental visits are often the first to go.
Via Brandpoint · August 4, 2025
Electric Vehicles Have Unique Needs. Here’s How Tires Can Help
(BPT) - Electric vehicles have put a charge into the U.S. automotive market, but there's a burning question many drivers still have: How can tires help them get the most out of their EVs?
Via Brandpoint · August 4, 2025
4 final tasks your college student should complete this summer
(BPT) - The weather may just be perfect, but before you know it, summer will be over, and you'll be dropping your student off at their dorm. As your child makes the most of their summer before college, they may forget that enrolling in fall semester classes is just one step in preparing for their educational journey. You can help them stay on track by making sure they check these four important tasks off their list before summer is over.
Via Brandpoint · August 4, 2025
Americans spend nearly 4 hours a day thinking about money: new study
(BPT) - Money is on the mind: Americans are spending nearly 4 hours a day thinking about money, according to new research from Empower, a financial services company. That's the equivalent of a part-time job, but nearly half (45%) say it motivates them to take action to reach their long-term goals.
Via Brandpoint · July 30, 2025
5 expert ways to prepare for a longer fall allergy season
(BPT) - If you think it's too early to prepare for fall allergy season, think again. Thanks to changing weather patterns, allergy season is starting earlier and lasting longer than ever before. For the 31.8% of adults and 27.2% of children in the U.S. who have been diagnosed with seasonal allergies, their symptoms may persist long after kids are back in school.
Via Brandpoint · July 29, 2025
Carter’s Reveals 2025's Back-to-School Fashion Trends
(BPT) - From varsity vibes to cozy textures, it's fashion-forward and parent-approved.
Via Brandpoint · July 28, 2025
Workplace management solutions: How to improve the hybrid work experience
Working from home (WFH) offers employees freedom and flexibility, but today, the workspace extends far beyond the office. What began as WFH has evolved into a work-from-anywhere (WFA) - a model that's redefining when, where and how we work.
Via Brandpoint · July 28, 2025
4 ways to maximize your outdoor spaces this summer
(BPT) - Summer is the perfect time to rethink your outdoor space. Create your very own luxury backyard for socializing or communing with nature. All you need is a plan and the materials to make it happen.
Via Brandpoint · August 4, 2025
Expert tips and trends for healthier aging
(BPT) - For anyone interested in healthy aging, it can seem overwhelming to keep up with the latest trends. The good news is, many trends today focus on holistic approaches aiming to support your body's natural processes.
Via Brandpoint · July 31, 2025
Keep Your Battery Cool in Summer Heat to Avoid Being Stuck in the Cold
(BPT) - A dead car battery is more likely to leave you stranded in a winter freeze than the summer sun. But keeping your car battery healthy in the warmest months will help you avoid getting stuck when temperatures plunge.
Via Brandpoint · July 31, 2025
It’s Never Too Late to Pool Safely This Summer with These Simple, Life-Saving Tips
(BPT) - Summertime means making memories by the pool and enjoying time with family and friends. While having fun in the sun, it's never too late to take precautions, especially for children in and around the water. The Consumer Product Safety Commission (CPSC) encourages families to incorporate simple safety tips into their pool routines to keep their families safer this summer.
Via Brandpoint · July 31, 2025
OFF!Cast Mosquito Forecast Predicts Which National Parks Could Be Buzzing with Mosquitoes
(BPT) - Spending Great American Outdoors Day at a National Park? OFF! ® Mosquito & Tick Repellent uncovers top national parks with high and low mosquito activity ahead of free admission day in August.
Via Brandpoint · July 30, 2025
How to protect your home from hail damage before the next storm hits
(BPT) - Smart, simple steps can help homeowners avoid expensive repairs this hail season.
Via Brandpoint · July 25, 2025
Building Trust, Powering Progress: Walmart's Vision for a Safer Marketplace
(BPT) - By Manish Joneja, Senior Vice President, Walmart U.S. Marketplace and Walmart Fulfillment Services
Via Brandpoint · July 23, 2025
Guía de supervivencia para viajes por carretera: 9 maneras de ahorrar y mantenerse seguro este verano
(BPT) - Millones de estadounidenses optan por tomar la carretera este verano para lo que se espera será una temporada de viajes récord .
Via Brandpoint · July 23, 2025
Fun new ways to keep kids academically engaged all summer
(BPT) - Mid-summer can be a tricky time for parents. The initial excitement of school break has worn off, and many kids start to feel restless, bouncing between boredom and bursts of energy. It's also a stretch of the year when learning tends to stall, with research confirming that many children experience a "summer slide," losing ground in reading comprehension and other subjects.
Via Brandpoint · July 23, 2025
5 simple ways to save and extend your budget
(BPT) - No matter your budget, you can always benefit by finding ways to save. Perhaps it's only a dollar here and there, but these savings can add up and help you reach financial goals or pay for travel experiences sooner than you'd planned.
Via Brandpoint · July 18, 2025
How to help your dog be happier at every stage of life
(BPT) - If you've had the privilege to welcome a dog into your household, you know how much they mean to your family. To help your dog have a happy, healthy life, it's important to understand their needs - and how those needs change over time.
Via Brandpoint · July 25, 2025
New study reveals the biggest obstacles to kids’ reading habits and how parents can help
(BPT) - The benefits of developing an early love of reading are well known, but recent reports have shown that literacy rates continue to decline globally. With unprecedented competition for children's attention, almost half (42%) of parents say distractions from phones, gaming, and TV prevent their child from reading more - according to new research from Amazon Kindle.
Via Brandpoint · July 24, 2025
A chance to win a new Corvette and help drive a museum’s mission
(BPT) - Since the first model came off the assembly line in 1953, the Chevrolet Corvette has captured the hearts of car enthusiasts across the globe. Today, after more than 70 years on the road and track, America's Sports Car's basic story is familiar to even everyday drivers commuting to and from work.
Via Brandpoint · July 24, 2025
How reindustrialization makes a difference for consumers and communities
(BPT) - At a time when the economy is top of mind, many business leaders are amplifying efforts toward reindustrialization, aiming to revitalize production through modernization, spark new industries and return manufacturing to regions that will most benefit from the products and jobs created. Improving the supply chain and keeping costs down means finding innovative ways to improve industrial activity nationwide and to manufacture products here in the United States. This will also help boost the economy and employment for a wide range of positions.
Via Brandpoint · July 23, 2025
Let's Find a Way to Give Hope to the Spinocerebellar Ataxia (SCA) Community
(BPT) - When Jen's alarm clock sounds the call of a new day, her first steps are not to the coffee machine, but rather to her desk to accomplish anything that might require handwriting. She then turns her attention to any household chores that require her to go upstairs - and hopes to tackle them before noon. When she can return to the first floor of her home where she will remain for the rest of the day, she readies her meals to ensure they require little preparation when hunger strikes. These tasks all need to be done as soon as she rises, because as the clock ticks onward, Jen's mobility will decline. Her handwriting will become illegible, the second floor of her home will become a destination no longer in reach, and her ability to maneuver throughout her kitchen to make food will become an uphill battle she cannot win.
Via Brandpoint · July 23, 2025
Beyond Bargains: The Rise of the Value-Seeker
(BPT) - Inflation has impacted consumer spending habits as buyers appear to be more focused on getting the most out of every dollar they spend. But it's not about finding the cheapest product, it's about finding something that feels worth it . For this, consumers are turning to MVP brands, offering "more value for the price."
Via Brandpoint · July 17, 2025
From pre-op to wake-up: Trust in anesthesia care starts here
(BPT) - Each year, millions of people undergo surgical and diagnostic procedures requiring anesthesia care. No matter what kind of surgery you're facing, the process can produce anxiety. Receiving anesthesia is one aspect of surgical procedures that can cause concern.
Via Brandpoint · July 17, 2025
[Executive Corner] Beyond Sales, Toward Partnership
(BPT) - By Thomas Yoon, executive vice president of the Overseas Sales and Marketing Company at LG Electronics
Via Brandpoint · July 16, 2025
Road Trip Survival Guide: 9 Ways to Save and Stay Safe this Summer
(BPT) - Millions of Americans are taking to the road this summer for what is expected to be a record-breaking travel season.
Via Brandpoint · July 16, 2025
What you need to know about World Cleft Awareness Day
(BPT) - A cleft lip or palate isn't just cosmetic - it can threaten a child's ability to survive. Left untreated, a cleft can make it difficult to eat, breathe, hear, or speak; without proper medical care, a cleft can lead to chronic malnutrition and isolation.
Via Brandpoint · July 20, 2025
How to inspire your inner chef: Recipes from the Food & Wine Classic in Aspen
(BPT) - If you've dreamed of going to the iconic Food & Wine Classic in Aspen - the nation's premiere culinary festival - you can do the next best thing: explore recipes demonstrated by chefs during the weekend, and learn about some of the tools and techniques they use to achieve restaurant-worthy culinary results.
Via Brandpoint · July 18, 2025
BBQ masters bring grill skills to dog treats in new competition
(BPT) - Summer grilling season is here, and barbecue enthusiasts everywhere are firing up their grills. Whether you're a seasoned pitmaster or just starting your barbecue journey, there's never been a better time to learn from the best.
Via Brandpoint · July 16, 2025
Protein goes plant: 5 surprising ways to power your day with plants
(BPT) - You don't have to go vegan to get the benefits of plant-based protein. Here's how to sneak more into your routine - without overhauling your diet.
Via Brandpoint · July 16, 2025
What you need to know about home equity loans
(BPT) - If you have large or unexpected expenses on the horizon, you may have access to an untapped resource: your home. You could use some of the equity you've built up in your house to meet financial goals, depending on how much equity you have and how you use it.
Via Brandpoint · July 16, 2025
New survey reveals areas of urgent need for trained employees in technology
(BPT) - By Brittany Murrey, Executive Vice President, Talent Solutions at Per Scholas
Via Brandpoint · July 15, 2025
The rise of renter expectations: What multifamily pros need to know in 2025
(BPT) - An in-depth look at today's renter demands for modern amenities and stylish design; how choosing the right plumbing fixtures can make or break a renovation
Via Brandpoint · July 14, 2025
Cyber-safe summer: How to travel smart and stay secure
(BPT) - Summer is in full swing, and with it the thrill of travel. Whether you're chasing sunsets, road-tripping with friends or exploring new places, the last thing you want is a scam ruining the fun.
Via Brandpoint · July 14, 2025
Are you covered? Why renters insurance is more important than ever
(BPT) - Renting your home? You're not alone. According to Pew Research, more than 44 million households in the U.S. were rented in 2024 - that's more than one-third of all homes. And the number keeps growing.
Via Brandpoint · July 11, 2025
Navigating a new normal with Graves’ disease
Three years ago, Jesse was living her very best life. An avid hiker, travel enthusiast and professional photographer, she was never short on energy, always up for her next challenge. Then, one morning, she woke up with a swollen face, lips and eyes.
Via Brandpoint · July 10, 2025
Survey Shows Millennials Driving Digital Banking Adoption Trends
(BPT) - Millennials are using online banking features more than other generations, according to a new survey from Chase. Learn more about their habits below.
Via Brandpoint · July 14, 2025
Considering anesthesia for a tattoo? What anesthesiologists say you need to know
(BPT) - Tattoos have gone mainstream - about one in three U.S. adults has at least one. Some people consider the pain of getting a tattoo part of the experience or a rite of passage. Others may look for relief via numbing creams, sprays, ice packs or even anesthesia. This is especially true for large tattoos or long sessions, which can last eight hours or more. If you are considering anesthesia for a lengthy tattoo session, make sure the procedure follows the same safety standards as any elective surgery or procedure, according to new guidance from the American Society of Anesthesiologists (ASA). With National Tattoo Day on July 17, it's the perfect time to remember that safety should be as much of a priority as self-expression.
Via Brandpoint · July 10, 2025
Avoiding a breast exam? 5 misconceptions about mammograms debunked
(BPT) - Have you skipped or delayed your yearly mammogram? You're not alone. According to a 2023 MedStar Health survey, 59% of American women over 40 skip their annual mammogram, and almost a quarter say they've never had one.
Via Brandpoint · July 9, 2025
How Genomic Testing Is Helping Women Make More Confident Breast Cancer Treatment Decisions
(BPT) - A breast cancer diagnosis often brings tough questions: What's the right treatment for me? How long should I stay on medication? Will the side effects be worth it?
Via Brandpoint · July 8, 2025
5 ways to help make more affordable (and sustainable) choices at the pharmacy
(BPT) - Health care essentials like over-the-counter (OTC) products can quickly add up and eat into your budget. Whether you're buying pain medication to manage headaches or antibiotic ointment for cuts and scrapes, stocking your medicine cabinet can be expensive.
Via Brandpoint · July 8, 2025
Quick, easy ways to turn your backyard into an entertaining paradise
(BPT) - If you love spending time in your outdoor space over the summer and autumn months, you probably also look forward to inviting friends and family to hang out with you. But does your backyard area need upgrades to make it more welcoming, functional and relaxing?
Via Brandpoint · July 8, 2025
How Small Business Owners Can Beat the Big Guys at Their Own Game
(BPT) - Given the option, people like to buy from a real person. There's pride in keeping small businesses open and more dollars in the local community. These businesses make up 99% of U.S. companies and account for 45% of jobs. They sponsor the neighborhood Little League and know their customers by name and face when they see each other in town.
Via Brandpoint · July 7, 2025
Oral Corticosteroids: Relief, Risks, and Preventing Overuse
(BPT) - Asthma, allergies and eczema are more common than you may think. More than 28.2 million people in the U.S. have asthma. About one in three adults and one in four children live with allergies. And almost 6% of adults and more than 10% of children have eczema. These conditions can significantly impact daily activities and quality of life.
Via Brandpoint · July 7, 2025
How to pick the perfect streaming soundbar without breaking the bank
(BPT) - Want to take your home entertainment to the next level? Adding a soundbar can transform your viewing experience with premium audio features.
Via Brandpoint · July 7, 2025