Articles from LoopMe

LoopMe, a global leader in brand performance, has today announced a broadened collaboration with Google Cloud that will support LoopMe’s ongoing commitment to sustainability in the advertising ecosystem. Having chosen Google Cloud as a partner because of its leading tools, including Google Kubernetes Engine and BigQuery, the expanded collaboration will involve LoopMe leveraging Google Cloud's scalable and secure infrastructure to support the depth and complexity of its advanced AI models, enabling more sophisticated optimization of advertising performance.

LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing Reveal as LoopMe’s dedicated partner for global Out-of-Home (OOH) brand lift measurement.

LoopMe, the global leader in brand performance, today announced it has partnered with Microsoft Advertising to integrate its first-to-market real-time brand optimization PurchaseLoop solution into Microsoft Curate.

LoopMe, the global leader in brand performance, today announced a partnership with Cedara, the Carbon Intelligence Platform, as part of its ongoing commitment to creating a sustainable advertising ecosystem.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has released research today in partnership with Assembly, a leading global omnichannel media agency, revealing that TV was still the single biggest channel for receiving political ads during the 2024 presidential election, with 41% of Americans citing it as where they saw the most. However, digital was where the majority of voters (59%) said they saw this advertising, highlighting the importance of adopting a multi-channel strategy to account for age demographics when it comes to channel preference.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced a number of strategic hires, amid record setting results in 2024. The business continues to scale rapidly, achieving a fully organic gross revenue CAGR of 40% for the period 2018-2024*, and together with Chartboost, LoopMe has now generated more than $2 billion of gross revenue. Enhancing the business through acquisition, LoopMe continues to invest in product development, and recruiting the talent to support its plans has put the company in a strong position as it moves into 2025.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, today announced its acquisition of mobile advertising and monetization platform Chartboost from Zynga Inc., a wholly-owned publishing label of Take-Two Interactive Software (NASDAQ: TTWO). Financial details of the transaction were not disclosed.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has today released US data revealing that consumers from the Gen X and Baby Boomer generations are most receptive to digital ads. Over a third (37%) of 45-54 year olds and 40% of 55-64 year olds stated they make purchases from ads they see online at least every few months – greater than the average of 31%*. The findings indicate that marketers will need to be highly targeted with their spend if they want to capitalize on older shoppers' online ad engagement.

New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveals that the majority (70%) of US consumers will make a luxury goods or apparel purchase each year, with one-third of those spending at least $1000.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. This new solution provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced the launch of its Audience and Measurement platform (AMP). This brings together its PurchaseLoop Audiences solution with its measurement solutions tool to create a new platform.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the release of its 2024 Tax Season Consumer Market Research, which examines consumer sentiment on tax filing preferences. The findings, based on a survey of nearly 15,000 U.S. consumers, show that Americans are filing their taxes early and doing so through lower-cost tax filing services.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey exploring U.S. voter sentiment towards political advertising in the context of ad placement and frequency. A key finding revealed American voters are more than twice as likely to be receptive to political advertising on the media they use most when compared with other channels. The survey polled 6,262 U.S. consumers on their mobile devices via LoopMe’s proprietary AI-led polling technology, PurchaseLoop™ Audiences.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced significant company growth and global executive promotions. LoopMe expanded its operations by hiring 50+ new employees, a 20% increase in workforce in 2023. This personnel expansion supports an increase in demand for LoopMe’s AI-led brand advertising solutions, which has been also demonstrated by the company’s double digit revenue growth.

Reveal Mobile, the leading provider of Out-of-Home (OOH) measurement, today announced a partnership with LoopMe for brand lift measurement.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced a new automotive insights report, based on a survey of 2,159 U.S. consumers. This survey, conducted via the company’s proprietary AI-led polling technology, PurchaseLoop™ Audiences, explores shopper considerations throughout the automotive sales cycle in an effort to help auto brands maximize effective approaches to brand marketing and measurement for full funnel success.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced from Marketing Politics: the Conference, held on January 18, 2024 in Washington D.C., the appointment of former Comcast political advertising sales director, Robin Porter, to lead LoopMe’s political advertising division. In her new role as Head of Political, Porter will build out political agency and advertiser partnerships and campaigns, offering solutions for measuring real-time voter sentiment and delivering hyper-targeted audience segments.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers. The first patent, “Automated Hybrid, Optimized Advertising Auction System and Method,” is for LoopMe’s innovative approach to advertising auction bid floor and bid value optimization in real-time, a method that is outperforming human operators and other systems in operation. The patent has been validated against state of the art research by big tech and major universities at AdKDD, one of the biggest global machine learning conferences, along with receiving the best paper award at the event.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising companies. LoopMe’s NAI membership certifies that the entirety of LoopMe’s data protection and privacy practices and processes are in compliance with the applicable laws and regulations that protect the collection, storage, and use of consumer data.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonizing ad operations and accurately promote sustainable products and services. LoopMe will be a “Supporter” alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today launched its new Intelligent Marketplace for buyers and sellers, enabling a smarter programmatic ecosystem where supply partners receive high value of their inventory while maintaining high bid matches for demand. Featuring LoopMe’s latest AI-powered technology, the new Intelligent Marketplace delivers a 40x increase in DSP buying efficiencies, while new dynamic filtering capabilities suppress 98% of supply that won’t receive a bid. This personalized demand-side traffic shaping capability is delivering higher yield for supply partners and a better, more efficient programmatic buying experience, and overall ecosystem.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon neutral advertising partner.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced new hires on the heels of significant revenue growth – Lisa Coffey as Chief Revenue Officer (CRO) and Andy Sophocli as AVP Partnerships EMEA. The company closed out 2022 with $150Million in revenue, reporting 55% global growth year-on-year and 27% growth year-on-year in the APAC region alone. This demonstrates continuing demand for LoopMe’s suite of outcomes-based technology products, which do not rely on personal identifying data and are available across mobile, CTV, digital audio, digital out-of-home and other emerging digital advertising channels.

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced the results of the company’s mobile gaming study, “Understanding Consumer Mobile Gaming Habits and Preferences.” The new research from LoopMe explores consumer preferences related to in-app mobile gaming in the U.S., the U.K., and Singapore. Key findings show that 62% of consumers play games on their mobile devices, with 76% playing upwards of an hour daily, and 15% playing for more than five hours per day. Furthermore, one fifth of mobile gamers are highly attentive, focusing on the gameplay and nothing else, presenting a prime captive audience to lean into mobile brand advertising.

LoopMe, a leading brand-focused mobile advertising platform, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman. de Nardis brings more than 30 years of industry and business experience in global media and advertising, including executive positions at Omnicom Media Group, OMD Worldwide, Aegis Media (Dentsu) and MEC (WPP). In addition to his extensive agency leadership, de Nardis is an experienced entrepreneur, investor and advisor for many privately held adtech companies.

LoopMe, a leading brand-focused mobile advertising platform, today announced the release of its latest research report, “Adjusting to the New Economic Climate and Working Environment.” The report unveils findings from a mobile survey of 17,861 respondents across the U.S., U.K., and Australia in Q2 2022 to understand consumer sentiment of the current state of the economy. The survey data was non-incentivized and normalized for population and gender splits by country.

LoopMe, a leading brand-focused mobile advertising platform, today announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity 2022, LoopMe will highlight how mobile can bridge the gap between digital and in-person experiences at the show, held in Cannes, France, June 20-24, 2022.

LoopMe, a leading brand-focused mobile advertising platform, today announced significant revenue growth and global expansion plans on the heels of recent investment by Mayfair Equity Partners. LoopMe generated over 60% TTM, achieving $114 million in revenue in the last 12 months and demonstrating strong, consistent customer demand for LoopMe solutions. Furthermore, LoopMe’s international growth is accelerating at a record rate, with revenues in the APAC region alone increasing 90% in 2021 YoY.

LoopMe (‘the Company’), a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million for full year 2021, having achieved revenue growth of c.50% p.a. over the past three years, with the majority of revenues now coming from the United States. Funds advised by Mayfair are investing $120 million to acquire a majority stake in LoopMe that will value the Company at close to $200 million. The investment will see LoopMe continue to expand internationally whilst bringing innovative new products to market.

LoopMe, the leading outcomes-based platform, today announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. Designed for agencies, brands and publishers to measure media effectiveness throughout the entirety of their campaigns, PurchaseLoop Measurement provides rich and robust brand lift analytics across media channels, including digital (mobile, web), CTV, digital audio and OOH. Derived from the company’s proprietary survey technology that reaches 250M Americans across 90M households, this measurement solution shortens the digital media measurement cycle with scalable, actionable insights across all screens and platforms.

LoopMe, the outcomes-based advertising platform, today revealed new figures that exhibit the company’s client satisfaction and sales growth, and announced its first U.S. patent for PurchaseLoop Brand real-time optimization and industry benchmarking capabilities. In addition, LoopMe has appointed former Nielsen and Vevo executive Rob Cukierman as GM of Measurement and Product Partnerships to further drive its measurement and data business.

LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and advisory services, today announced the results of a global consumer survey that assessed how mobile gaming activity is likely to be affected after the COVID-19 pandemic subsides. The survey revealed a sharp increase in mobile gameplay since the pandemic began – 63% of respondents reported an increase in gameplay time, more-so in countries hard hit by COVID-19 – with an estimated 75% of the net rise in mobile gaming activity to remain after the "new normal" is established in the next two years.