Articles from National Marine Manufacturers Association

The U.S. recreational boating market enters 2026 in a position of relative stability, supported by steady boating activity and continued demand across accessible segments, according to new data released today by the National Marine Manufacturers Association (NMMA), which represents approximately 85% of the U.S. market for recreational boat, marine engine and accessory manufacturers.

The National Marine Manufacturers Association (NMMA) is proud to extend its support to Revel Republic and the 2025 Chicago International Boat Show. Both NMMA and Revel Republic share the same mission: to strengthen, promote, and grow the boating industry while inspiring more people to experience life on the water.

The National Marine Manufacturers Association (NMMA), which represents approximately 85% of the U.S. market for recreational boat, marine engine and accessory manufacturers, reported today total new powerboat retail unit sales in 2024 declined an estimated 9%-12%, to approx. 230,000-240,000 units in the U.S. Throughout 2024, the industry continued to normalize following record demand during the COVID pandemic while navigating persistent inflationary pressures and rising interest rates.

As the U.S. recreational boating industry enters the busy winter boat show selling season this month, the National Marine Manufacturers Association (NMMA), which represents 85% of the country’s recreational boat, marine engine and accessory manufacturers, reports new powerboat retail sales are estimated to be down slightly in 2023, approximately 1% to 3%, to 258,000 units. For the 2024 calendar year, recreational boating is poised to see new unit sales on par with 2023 levels as the industry continues to navigate interest rates, as well as ongoing shifts in consumer confidence. Looking ahead, recreational marine manufacturers are focused on continuing to deliver innovative new products and will showcase emerging technologies at dozens of forthcoming boat shows across the country, ranging from hydrogen-fueled marine engines to boats powered fully by sustainable marine fuels.