OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion Driven by Digital Growth and AI BrandsTechnology spending surges 139%, digital OOH grows 12.9%, and the industry records its 20th consecutive quarter of growth
FBI and OAAA Renew Partnership, Expanding Nationwide Out of Home Program Supporting Public SafetyLongstanding initiative leverages Digital Out of Home to generate tips, accelerate investigations, and support fugitive apprehensions
OAAA 2026 OOH Media Conference Unveils New Speakers from Google, UTA, and ZillowFull agenda now live as industry leaders to spotlight AI, creativity, and the impact of real world media
OOH Industry Advances Effort to Modernize Audience Measurement and Selects Ipsos for Pilot ProgramJoint effort by Geopath with OAAA marks major step in evolving measurement to support modern media planning and continued industry growth
UPDATE: Out of Home Advertising Revenue Reaches Record $9.46 Billion19 Consecutive Quarters of Growth Underscore OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertisers
Out of Home Advertising Revenue Reaches Record $9.46 Billion19 Consecutive Quarters of Growth Underscore OOH’s Expanding Role in the Modern Media Mix as Apple, Morgan & Morgan, and Vivint top the list of OOH advertisers
98% of Marketers Say Out of Home Is Foundational to Connected Commerce StrategiesNew OAAA and Winterberry Group research finds OOH drives outcomes across the customer journey, with investment set to rise in the next two years
OAAA Expands 2026 OOH Media Conference Lineup with Senior Industry LeadersLamar’s Ross Reilly and Giant Spoon’s Ian Grody to share insights on brand growth, creative strategy, and the evolving role of OOH
